Predictive Marketing

매주 화/목/금 저녁에 영어 학원을 다니는데, 마이 잉글리쉬 티쳐 이안이 전화 영어를 해 보잔다.

그것도 무상으로..... 이 친구 꽤~~ 괜찮은 친구다.우리는 몇 번 새벽까지 술도 같이 달렸다. 

시간이 나면 이 친구에 대해서 좀 이야기를 할까한다.

 

전화 영어 토픽은 책을 한 권 고르고, 그것에 대해 이야기하자고 하네..

그래서 요새 내가 읽는 책중에 자기 개발서 중 하나인

"빅데이터를 활용한 예측 마케팅 전략"

이란 책에 대해 이야기하려고 한다.

이것은 자기개발서 인가? 쨌든, 5분동안 이안 쌤과 할 이야기들을 영작 해 보자

I am not sure that genre is for self-development or not, and let's talk about what genre is again,  after following introduction. The title of this book is "Predictive Marketing" wrriten by Omer Artun who is CEO and founder of Agilone, holds a Ph.d Cimputational neuroscience and physics from Brown University where he studied under Noble Laureate Physicist on pattern recognition and data mining.

I've been reading this book since May, 2019. I am in the middle of reading, just for 2 months. Actually, I hesitated what type of books would buy, like just books or E-books. Finally, I bought thtat E-book because of half price. But one bad thing is that I have less time to read that book. Because I can only read that book through my mobile and computer. As far as you know, there are lots of fun things to do on mobile. So I used to do others, like games, watching Youtube and Netflix even though I wanted to read the book on my mobile. I will never buy E-books again. I've learned that lesson.

 Now, it's time to introduce that book I read, again, "Predictive Marketing". The main story of this book is about finding our next core target based on analyzed our own customers. And this book shows me how to bring predictive analytics to my organization, with actionable guidance that get I started today.

This book is separated by 3 chapters. First, browse what happen in the data and what is a predictive marketing, which is definition of it. Second, 9 strategies for predictive marketing. The last, the technology, advise for marketer and future of predictive marketing.

After finish to read, I will adapt a thing that I would learn to my work.

이따 2시에 선생님과 전화통화 잘 하고 올께요~~